Frequently Asked Questions
About the podcast
What is synthetic media? Synthetic media is any content – images, video, audio, text, or 3D – that has been generated, modified, or augmented by artificial intelligence. Think machine-made media. Not human-generated media. It includes everything from AI voice cloning and digital avatars to text-to-image models, virtual production, and yes, deepfakes. While deepfakes get most of the headlines, the vast majority of synthetic media is being used for legitimate, creative, educational, and commercial purposes now… as predicted.
What is the Synthetic Media Podcast? The Synthetic Media Podcast is an interview show that explores the people, ideas, and ethics behind synthetic media. We talk with artists, scholars, technologists, startups, policymakers, and established companies who create, study, or shape the responsible use of AI-generated content. Our goal is to look beyond the fear, hype, and jargon to build awareness, inspiration, and understanding of where this technology is going.
Why is synthetic media growing in popularity?
Synthetic media is faster, cheaper, more scalable, and now, sometimes better quality than human-generated media.
Can I trust synthetic media?
It is not about trust. It is not human vs. machine. Which media do you trust? Which humans do you trust? The same challenges apply today as before. CAI uncovers some of this, so you can identify the original sources of the media and how the media was created and edited.
Most people can no longer tell what was created by machine and/or human today.
Who hosts and produces the show?
The podcast is produced and hosted by Henrik de Gyor
Who is the Music by?
Mattia Cupelli.
How often do new episodes come out?
Subscribe on your favorite platform to get them automatically.
Listening and subscribing
Where can I listen? You can listen to the Synthetic Media Podcast on Apple Podcasts, Spotify, Amazon Music, iHeartRadio, Player FM, Stitcher, RadioPublic, TuneIn, and most other major podcast apps. You can also stream every episode directly from this website too.
Is there an RSS feed? Yes. You can add the show to any podcast app that supports RSS by using the feed link available on this site.
How much does it cost? The podcast is completely free to listen to.
Guests and topics
Who are typical guests on the show? Guests include researchers, founders, journalists, ethicists, and creators working at the frontier of synthetic media. Past conversations have featured voices from Microsoft, Metaphysic.ai, CBC/Radio-Canada, Sciences Po, MetaVRse, and many independent studios and academic institutions.
What kinds of topics do you cover? Episodes touch on AI-generated video and voice, digital humans and avatars, virtual production, content authenticity and provenance, watermarking, detection of manipulated media, policy and regulation, creative applications, and the ethical questions raised by all of the above.
Can I suggest a guest or topic? Absolutely. If you know someone doing interesting work in synthetic media or if there’s a topic you’d like us to explore, please reach out through the contact page.
I’d like to be a guest. How do I apply? We welcome pitches from people working hands-on in the field. Send a short note describing who you are, what you do, and what you’d like to discuss, and we’ll get back to you if it’s a fit.
Using and sharing the content
Can I share episodes on social media or in a newsletter? Yes, please do. Sharing links to episodes is encouraged. If you quote from an episode, a credit and a link back to the show is appreciated.
Can I use clips from the podcast in my own work? Short clips for commentary, criticism, or educational purposes are generally welcome with attribution. For longer excerpts, syndication, or commercial use, please contact us first.
Do you publish transcripts? Episode pages include summaries and links to relevant resources mentioned by guests. If you need a full transcript for accessibility or research purposes, get in touch, and we’ll do our best to help.
Sponsorship and contact
How can I get in touch? The fastest way to reach us is through the contact form on this site. You can also follow the podcast on your favorite listening platform and leave a review — ratings and reviews genuinely help new listeners find the show.
Do you accept sponsors or advertising? No.
Synthetic Media Podcast 